Search engine optimization or SEO is the process of increasing the volume of traffic to a web site. The optimization is achieved by targeting keywords or phrases in the website. These keywords or phrases are searched and indexed by search engines. In other words, the pages of a website are accessible to a search engine easily. When a search engine looks up the internet using a set of keywords, the keywords that are found in the website are quickly registered by the SE and the results are displayed. Hence, SEO’s emphasizes on key topics related to a website. Search engine optimization or SEO, as it is popularly called, is a process of optimizing or popularizing the contents of a website so as to make it easily accessible to search engines in the internet. Search engines will search for keywords and contents entered by the user. These keywords and contents are highlighted in a particular website and these will be displayed in the first page of search results. If it is displayed earlier in a page, the chances of visitors to that website are more. This forms the basis of the optimization procedure.