Digital books present on the Internet are called as ebooks. They're turning into a convenient means to get access to invaluable information from the Internet. Besides, they're now giving valuable help as tools for generating revenue and bringing in visitors to websites.

It may sound strange that an ebook can be used for promoting, however it's true. The concept of ebooks being used as an Internet marketing tool is simple to understand.   There are many ebooks available out there on the internet. To use them as a marketing tool, the authors have placed certain ‘tags’ in them that make these ebooks brandable and these brandable ebooks are used to get visitors to a particular website. Here’s how the concept works:

1. The author writes an ebook and includes certain affiliate links that are directed towards certain products or services that he recommends. The reader is then allowed to change the link and promote his own product there.

2. The author of the ebook earns 2 tire commissions if the link added by the reader is a 2 tiered program.

3. Many brandable ebooks also allow the reader to rebrand the ebook and change it to their company name and website. Therefore with the concept of viral marketing, the ebooks serve the aim of increasing sales through preexisting social networks. It’s a known fact that if a person likes a product or service he will ask others to use the same. This goes on and the product or service is marketed by the users themselves. It’s the same with brandable ebooks.

Once the book that has brandable features in it's liked by someone, it's recommended to other people as well. The chain is therefore shaped and it's a win-win scenario for both the author and the visitor. The author benefits because the sale of his ebook will increase due to branding and the visitor benefits by way of getting adequate info and also the power to rebrand the ebook as his own. In order to bring in some traffic to the site and to make some revenue, one needs to write unique content, content that can attract the visitor to recommend it to someone else. Therefore careful creating and writing of the book is very important.

The ebook should be informative, must contain useful and sensible content, and be persuasive enough to be recommended further.

Brandable ebooks can be written in HTML format or PDF format. For either of the types of format, a suitable compiler is needed. The mostly used format is the HTML format for that the HTML compiler is used. However, the PDF format is professional, stylish, and user-friendly. Moreover it's appropriate for Macs and PCs alike.    Therefore brandable ebooks, with the viral marketing concept, brings in increased traffic and revenue for a website. Moreover, it is a manner to promote one’s own or someone else’s products or services.